South Western Federation of Museums and Art Galleries

Statement of purpose

A common purpose

A Statement of Purpose expresses the core reason for the museum and pulls people together with a shared goal.
What does it mean?
  • Why we exist
  • What we believe
  • What we want to achieve
  • Who we do it


Forward planning toolkit – agreeing a Statement of Purpose is part of the process of reviewing or drawing up a forward plan (Step 3). The SW Fed Forward Planning toolkit links you to further resources to help you with this process.

Assessor’s questions

  • Is the statement of purpose clearly carried through from the governing document to the appropriate plans and policies?
  • Is the primary statement of purpose supported by a more detailed or focused subsidiary statement or mission?
  • Does any interpreted statement match the governing document?
  • Are the documents clear, appropriate to its size, reasonable and realistic?