Museums need to consult their users and non-users, their stakeholders and workforce to gather information and ideas to develop their service and to build ownership and cohesion. Consultation is a requirement of Accreditation 2011, in the development of a museum’s Forward Plan and in assessing Users and their Experiences.
Many of the techniques used in consultation are the same as those used for evaluation and you will find additional resources in that section of the website.
- Museum Accreditation: user and non-user consultation – practical guidance to help meet the requirements of Accreditation, Sarah Lewis, 2012
- A Basic Guide to Audience Research – Simon Stephens, Museum Practice, August 2012 [Museums Association membership login required]
- Tips for Running a Focus Group – compiled in 2012 from various web based resources.
- Guide to Commissioning User Research – Audiences London Plus
- How to manage a consultation – MLA East Midlands, 2006
- Designing and implementing visitor research – M Tenneson, AIM FOcus Paper, 2011
- Using Excel for analysing survey questionnaires – J Loahy, University of Wisconsin, 2004
- http://swfed.org.uk/resources/usersvisitors/audience-development/evaluation-techniques – the evalaution resources listed on the SW Federation website
- http://www.visitors.org.uk/– the website of the Visitor Studies Group, a community of professionals who work in the field of visitors studies in a range of cultural and natural heritage organisations. It contains news, resources, links, notice of events and much more.
- http://blog.synergyse.com/2013/11/5-powerful-ways-to-analyze-google-forms.html – tutorial on how to use collate and analyse data collected using Google forms