South Western Federation of Museums and Art Galleries

AMA to launch free Digital Heritage Lab programme for small and medium sized museums

Arts Marketing Association (AMA) is launching a free programme for small and medium heritage organisations seeking to develop their digital capabilities and capacity. Digital Heritage Lab has already opened up to help provide support during the COVID-19 crisis, but the full programme will be launched in June (applications are now open for 'The Lab').


Managed by the AMA, the programme will be in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. The full programme includes four strands:


  • The Lab: A 9 month bespoke online digital skills academy. Each organisation will work with a digital skills expert and will have access to range of online workshops and online peer network meetings. This academy is designed to enable professionals and organisations to reach their digital potential. 60 places available - applications are now open
  • Online Workshops: 24 workshops covering topics including fundraising, digital marketing, digital audience engagement, digital collections management. 20 places available per workshop.
  • Training Events: Half and full-day training: a mix of on-location and online training covering the topics you tell us you need in greater depth.
  • Digital Bootcamps: 5 Digital Bootcamps will take place across the UK in 2021. These events will cover the key digital skills that professionals and organisations need.


These sessions are free for small and medium heritage organisations, and are designed so registrants can take part in as many or as few as are useful to them and their organisations. In addition, resources will be made available through the CultureHive website.

It is advised to register interest. Click here for further information: https://www.a-m-a.co.uk/digital-heritage-lab/